Do I really need others to link to my site?
Yes,Yes,Yes, and sometimes No. Let me explain; to effectively market your website online, a link campaign is a good vehicle. That is, quality incoming links. When a quality website links to you in theory some of their quality flows through the link to your website. Given that, you might not want to have low quality websites linking to and from your website because that could affect your sites quality. Who cares, your visitors care and the search engines care, most notably Google since in my experience they usually supply 80 to 90+ % of the natural search engine traffic to a website. Google uses a ranking system for all websites, including yours. Many factors equate to your websites rank in Google’s eyes, including links. So, you will not only get additional traffic from a quality incoming link, you will build upon your rank and ultimately your credibility with Google.
Quality incoming links may prove to be difficult to get, but it is important you do just that. You should mostly be concerned with relevance and a websites authority. A good way to test relevance is to ask yourself “Is this link useful and beneficial to my visitors?”, if it is not, it’s probably not relevant to the content of that page. Dealing with the authority issue, try to find websites that are trusted authorities within their own industries. And to be most effective, good quality one way incoming links work the best.
So, yes, find good quality relevant link partners and additional traffic will flow along with a little bit of their good quality score, and no, shy away from low quality incoming and outgoing links.
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