Posted by Admin on February 13th, 2008 — Posted in Internet Marketing
by Michelle Tukachinsky
Is it true that people are always looking for something free? I would say that this statement surely has a lot of truth to it. Everything is so expensive nowadays, so why not get something for free if you can! It is my belief that giving away something for free can help you in your internet marketing home based business as an attention grabber. Because there is so much competition on the internet, expecially in internet marketing, we all could use a free prospecting tool to get the attention of a potential customer. I think the problem, however, with the work “free” is that it may have some negative connotations attached to it. We tend to believe that when something is “free” that it may have a lower value to it, or may potentially be worthless. We also may believe that if something is “free” that there is some kind of hook or catch to it.. and/or that it could be some type of scam. I have been in situations myself where I thought something was free and it truly was over $100! After having one or more experiences like this, we are sure to become jaded over time. How could we not feel that way, after our trust as a consumer was betrayed. If we are going to offer free incentives in our online marketing business, we must really mean what we say. If something is “free” there should be no more than a nominal cost such as tax or shipping attached to the offer. Sometimes even these added charges can turn people off, even though a small tax or shipping charge is only fair, if a person is being offered a small vacation or an expensive fruit basket! An individual should also NEVER automatically be enrolled in a program after redeeming their offer. This is big NO NO in the world of free business incentives, even though a lot of big Fortune 500 Companies succumb to this underhanded tactic. In summary, free prospecting tools are great for expanding your home based internet marketing business if used correctly, fairly, and with integrity. I use free prospecting tools myself which are reputable, decent, and enticing and this has helped me to successfully make money online in my home based internet marketing business. Michelle Tukachinsky http://www.internetmarketingcoachmt.com http://www.workfromhomemt.com
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Posted by Admin on October 25th, 2007 — Posted in Internet Marketing
by Terry Detty
The biggest obstacle faced by any online entrepreneur using safe email advertising methods these days, has to be the slow speed with which email lists typically grow. For example it can take a very long time for an opt-in list to grow to a mere 100 names. Yet one needs thousands of names on their lists pronto to be able to successfully market their products or services using email.
Many Rapid-Building Email List Techniques Don’t Work But the first thing I must caution you against is getting carried away by so-called miracle-working programs that promise heaven on earth and email list building at the speed of light. There are actually thousands of claims we all come across fairly frequently online promising swift, overnight growth of our opt-in email lists. Most of the time they just don’t work as well as they claim. This has frustrated many would-be online email marketers who will naturally get very discouraged when something that they had pegged all their hopes on and maybe even paid a few dollars to get, fails to work.
The reason why many of these so-called miracle email list building programs fail to have any impact is because they are hardly able to attract any significant traffic. The truth of the matter is that without some very high traffic, it is highly unlikely that your list will ever grow.
This is the reason why using viral marketing techniques to build an email opt-in list makes so much sense and usually ends up being so effective.
Start by Building High Traffic The first thing you need to do is to create a viral marketing campaign designed to generate very high traffic to your web site or the web page where you intend to promote your email list.
There are various ways of doing this. You could post a sensational article in high traffic social sites like Digg.com which receives millions of hits every week. The more popular votes your article receives from other visitors to the site, the higher the traffic that you will end up getting. If your article happens to get high enough traffic, people will talk about it and link to it. This is the viral effect that could easily get you hundreds of thousands of hits.
Using Viral Techniques to Directly Build Your Email List This is not the only way to launch a viral campaign. You could for instance offer a valuable report for free on the condition that the recipient leaves you with their email address and the email address of several friends who may be interested in the same report. So if for example the initial 50 people introduce 5 friends each, that will give you 250 free new prospects. If the 250 do the same it will yield a further 1,250. The result is that within a very short time, you will have a huge opt-in email list.
It looks easy, but there are a few key factors that you have to take good care of. Firstly, every effort should be made to ensure that the special report being offered for free is something of great value and highly desirable to a very high number of your targeted audience. This will be a major factor and detail to take care of that will determine how fast your opt-in email list will grow.
Offer Services and Products In Exchange For Referrals One of the fastest conventional ways to build an opt-in email list for safe email marketing is by purchasing names for your mailing list. Why not then find a way to offer valuable services or products in exchange for referrals that you can put into your email list?
This is one of the most effective methods of building an email list rapidly. And remember that with a targeted email list, you will be able to recover your investment many times over within a very short time of regular email messages or ezines being sent out.
Terry P. Detty acknowledges that his Search Engine Marketing and Email Advertising programs are a couple of his passions in life. He also enjoys reading, writing and camping in the great outdoors. Terry’s latest interest is an Press Release Service program he’s been using quite often, which allows him to continue enjoying a stress free life.
About the Author Terry P. Detty acknowledges that his Search Engine Marketing and Email Advertising programs are a couple of his passions in life. He also enjoys reading, writing and camping in the great outdoors.
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