Posted by Admin on October 16th, 2006 — Posted in Internet Marketing
By Stephen Warren
The Advantages Disadvantages Of Internet Marketing are many.
A few Advantages Disadvantages Of Internet Marketing are:
* It’s on the internet so it’s low cost
* Very fast
* And you can reach a global audience
However it:
* Can leave the businessman feeling isolated
* Hard to tell if people are lying because you can’t see their face
* And you can be overloaded with information.
There are more Advantages Disadvantages Of Internet Marketing, but I wont cover them all in one article. However I will focus on a few important ones.
Positives:
Low cost:
The internet is made up of electrons, so there is not really anything physically to grab hold of like in a brick and mortar business. This considerably reduces your costs as you don’t really need many materials or buildings. Just a computer with world wide web capabilities : )
Very fast:
A great advertisement I saw once said “If you were an electron, you would be there by now”. This was an ad at an airport. It’s referring to the internet. It’s made up of electrons so it’s VERY fast. Click a link, and you could be looking at an Australian website, click another one and you could be in America. If you wanted to get information any other way from these countries, you may end up having to go there.The world wide web eliminates the need for this. Go any where you want with the click of a button.
You can reach a global audience:
By this I mean, you don’t have to set up shop somewhere and sell to the locals. You can set up an online shop, and sell to anyone in the world. This means a huge increase in potential revenues and a fraction of the cost it would take for you to set up shops all over the world.
Negatives:
Can leave the businessman feeling isolated:
This is very common. Because the world wide web is faceless (In most cases), it can appear cold and inhuman. This can leave you feeling isolated and very inward. Not a nice feeling at all. Everyone likes to socialize and meet people, but in this case, its quite difficult to, in business anyway.
Hard to tell if people are lying:
There is so much information on the world wide web now, it’s sometimes hard to tell the difference between crap and quality. A lot of the crap is targeted at newbies. Here’s an example “Make money fast by doing NOTHING”, sound familiar? I bet you’ve had a ton of emails saying something similar.
Information Overload:
Once again we get to the part of there being a lot of information on the world wide web. There can be too much good information too. There can be a lot of competition for an industry, this can leave you more confused than if there were presented with loads of crap. You might not be able to tell who to chose. If you are a veteran of the net, you wont have much to worry about, however if you’re a newbie then this is a problem.
The above are the positive and the negatives. Overall, I would definitely say that if you can do business online, then definitely do it.
Stephen Warren is the creator of http://www.makeagreatsite.com Learn how to make a great site and turn it into a money making machine in no time. This article is free to republish as long as it is republished in full and the link back to MakeAGreatSite.com is clickable
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Posted by Admin on October 15th, 2006 — Posted in Internet Marketing
By Wycliffe Williams
You have decided to zero in on product creation? You have reached the point were you know your goals inside out. You have even written your goals down.
They are tacked onto your refrigerator and taped over your computer. You also have your goals written in your pocket-size “ideas” booklet. It appears you are ready to rumble! Let’s get it on!
You finally decide that the theme for your website is going to be “Men’s Shoes Of The 50’s.” From here on in, everything on the website should dovetail nicely into the theme.
Don’t bring in men’s trousers. For now, during the early going, stick with this specific shoe.
Put your shotgun away, at this point, you need your rifle. People are savvy. They know what it is they want. They’re smart enough to know not to type in men’s shoes. They zero in on a specific shoe, mens shoes of the 50’s.
It’s coming early, but here is a priceless golden nugget.
You now know the way people search online. Try to marry your selling strategies to the way people search. When you can accomplish that, you will be looking your target customer dead in the eye.
Lets dig into this a bit more. People who go online to buy a “men’s shoe of the 50’s” are interested in just that, a mens shoe of the 50’s. That’s it!
The trousers that you thought they might buy when they come to your 50’s shoe website are what you want. Not what they want.
Crucial error!
Learn a lesson here because most of the money spent on promoting 50’s shoes and trousers is unfocused and wasted. That money could have gone to increase your variety of 50’s shoe on display on your website.
Or better yet, it could have boosted your marketing budget thereby bringing more targeted traffic to your website. You also now have to redo your divided website.
Picture this!
Your website is perfectly themed. Content is intricately woven throughout your website and is spot on. You have done your website homework. Your articles and reports are singularly focused with great content on the mens shoe of the 50’s.
The search engines have sent the spiders to comb your website and they love it. Your google ads are specific and focused.
Deep into the country, in a small unknown town, daddy’s birthday is approaching.
Mother is secretively asked, “what does daddy want for his birthday?”
She shoots back with a smile, (the children have remembered) “get him a pair of two-tone shoes from the 50’s.”
Perplexed, the children respond, “they don’t sell those shoes in town, where can we get them?”
Mother smiles again, “try the internet.”
“Oh why didn’t we think of that,” replied the children.
They go to the computer, fire it up, and guess what they type in? You’re correct, mens shoes of the 50’s. And guess which website is staring them in the face?
This scenario is played out over and over and your internet cash register is ringing steadily. Stay focused, set up one singular site, but set it up well. Then watch that one website turn over again and again. Sort of like money in the bank.
Wycliffe Williams has wasted time and money learning this. Sometimes some lessons are brutal. They don’t have to be for you. Remain focused. Run a tight ship. Remember, keep your ears close to the ground. Listen to the internet beat. Take positive action going forward. Looking for a known money earner? Grab this website.
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