Posted by Admin on September 30th, 2006 — Posted in Internet Marketing
By Michael Littles
There are many ways to market your online business and it can be very difficult weeding through what does and does not work. Internet marketers spend much time setting-up websites, finding good affiliate programs, and hunting for ways to promote their online business. No matter how impressive a website or how awesome an affiliate program is, there is one thing that needs to be done correctly if you are ever going to be successful online. You must hit your target market.
The single most important factor to the internet marketer is how does he get the word out to interested people in the quickest and most efficient way possible? Contrary to popular belief, more traffic to your website does not mean more sales for you. It is not a numbers game like so many people think. What every internet marketer needs is a steady, constant flow of targeted traffic to their website. If you are trying to sell wigs do you think you would have a better chance targeting bald people or people with full heads of hair? The answer is easy. It is the same concept for the internet marketer. We want to target fellow internet marketers, MLM distributors, and people that are already involved in affiliate programs.
Fortunately, there is a very simple, powerful marketing technique that you can use to reach your target market. By utilizing the power of solo ad advertising to targeted ezines which contain similar content of what you have to offer, you will hit your target market and start seeing online results. You do not need to be an expert to be able to use this marketing method, but rather you just have to follow a few simple steps.
First, make sure you subscribe to the ezine that you want to advertise to and look over its content to see if it is helpful and informative and also check to see if the ezine is oversaturated with advertisements. If it is then you want to stay away from it.
Second, write a short powerful ad to get people to go to your website and/or subscribe to your newsletter. Do this by concentrating on your ads headline. You have to grab the readers’ attention. Try to be as specific as possible to the needs of your potential customers.
Last is to use a solo ad. Solo ads are sent exclusively to all of the readers in a particular ezine and do not compete with any other ads. This creates a much better response rate since your offer is the only one being seen by the reader. They are a bit more expensive then classified ads but well worth it in the long run.
Simply put, solo ad ezine advertising works. As an internet marketer if you are not using this method of marketing to promote your online business you are missing out on many potential sales. It is the single, quickest and most effective way to build your business on the internet today. If you wish to propel your online business to the next level, I highly recommend doing it with solo ad ezine advertising.
Copyright 2006 Michael Littles
Mike Littles is a home business entrepreneur who actively participates in network marketing and uses a systematic approach to create downline success. Find out more about his current program at: http://adtrack.trafficwave.net/t.pl/17044/91617Article Source: http://EzineArticles.com/?expert=Michael_Littles
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Posted by Admin on September 27th, 2006 — Posted in Internet Marketing
By Titus Hoskins
Internet marketing is still a complete mystery to a large majority of Internet users. For many net users, online marketing is seen as some foreign area of the web, populated with silly get-rich-quick schemes and unsavory characters ready to rip off the innocent and uninformed consumer at the click of a mouse.
In fact, Internet marketing could not be further removed from this unfaltering picture. In reality, Internet marketing is populated mainly with hard working professionals promoting and selling high quality brand products by many of the world’s Top 500 companies.Worldwide there are now over a billion Internet users, representing one large global consumer base or marketplace. The total amount of goods sold online has been steadily increasing each year as the Internet gains in both popularity and familiarity. Studies have shown people shop online because of lower prices, a wider selection of products, easier comparison shopping, and many just prefer not having to travel to stores to make a purchase.
Handling all this online e-commerce is a whole sector of companies, hosting providers, web designers, advertising agencies… and so on. All this online commerce has also given rise to a relatively new creature — the professional Internet marketer. Someone who makes a lucrative living helping facilitate, in one form or another, all this online activity.
Still Internet marketing has gotten a raw deal.
If you mention to any group of professionals that you’re an Internet Marketer and that you work full time on the Internet; you will receive some very skeptical looks and more than one arched eyebrow of disbelief.
Regardless of this lingering skepticism, Internet marketing has become a viable alternative for many disgruntled professionals dissatisfied with their working hours or conditions. It has become a viable alternative for many people from all walks of life, from the college student to the bored housewife to the retired doctor… all are enjoying a part time or full time income from the comfort of their homes.
And since the Internet is now practically available to everyone, anywhere in the world — Internet marketing is a level playing field. Anyone can make a full time or part time income from the web if they truly desire it.
There are many forms of Internet marketing. There are many online business models you can follow. There are countless ways to earn a good honest income from the Internet. Which path you take will be largely determined by your own work habits, your background and what marketing style you’re most comfortable with.
Here’s a quick rundown of the most popular forms of Internet Marketing:
1. The Brick and Mortar Store Online
Most major companies and retail stores have created online versions of their brick and mortar businesses. Even if consumers don’t buy online, many use these sites for gathering product information before buying in the real world. A factor many savvy businesses are exploiting in their overall marketing strategies.
2. Online Services
Many service industries have moved online, everything from travel to banking to dating! Again, the Internet can be a profitable extension for any service company.
3. Internet Products/Internet Gurus
Internet marketing has a whole history of pioneers who have forged the methods and techniques of marketing online – opt-in lists, mini-sites, article marketing, pay-per-click advertising, joint ventures… a brief history populated with such names as John Reese, Marlon Sanders, Ralph Wilson, Yanik Silver, Corey Rudl, Ken Evoy and countless others.
A whole new industry has grown around ‘How-to’ market online, info products, workshops and web seminars — teaching people how to market on the Internet. A marketer creating his own product can prove very productive; as seen by John Reese’s 2004 launch of Traffic Secrets, which earned over a million dollars in one day. (Without a penny of paid advertising!)
4. Online Advertising and Promotion
Pay-Per-Click advertising such as those offered by Google Adwords and other companies presents another viable marketing route. Keywords (the exact words typed into a search engine) fuel a large portion of the web’s activity, keyword marketing has become a major driving force behind most of the economic transactions on the web. This is a very lucrative sector for those Internet marketers who know exactly what they’re doing.
Then there is the whole section of SEO experts and consultants who command high prices for positioning companies or products in the top positions on the major search engines. Acquiring organic Top 10 search results (SERPs) will greatly determine the profitability of your online product or company.
5. Affiliate Marketing
One of the least understood, yet one of the most profitable forms of Internet marketing is affiliate marketing. An online marketer can join any affiliate program and promote its products or services on the Internet. You market the products, find customers for the company and receive a cut or commission for each sale you make from your marketing efforts. These commissions can run anywhere from 2% to over 50%. One affiliate click can earn you anywhere from a few cents to several hundreds of dollars.
Major third party affiliate programs or companies such as Commission Junction, LinkShare, Amazon, Shareasale… acts as a brokerage or go-between representing thousands of Top Brand companies such as Sony, Apple, Dell… to online affiliate marketers. Marketers can join a program such as Commission Junction or LinkShare and be able to promote and market hundred of top quality products or services online. They can consolidate their affiliate marketing through these third party programs.
Perhaps the most common business model for the majority of online marketers is the last example, or a combination of advertising and affiliate sales. Many work-from-home professionals have adopted this business model. They have created site or sites on the topic that interests them and of which they have or have gained some expert knowledge.
Once these sites become established and gathering a large amount of targeted web traffic each day, making a nice income can only be a matter of putting the Google Adsense code on their pages and placing a few appropriate affiliate links on their sites.
The more traffic these marketers deliver to their sites, the more income they earn. The more unique content they create, the more income they earn. The more web sites they design, the more income they earn.
What many people outside of the web marketing field fail to realize, the Internet is a 24/7/365 business. The Internet is always on and working for you. It is automatically producing income for you 24 hours of the day, while you’re sleeping, while you’re enjoying a nice meal with friends, or even while you’re on vacation.
Internet marketing can provide you with a lifestyle that is totally liberating — you can live and work anywhere in the world. You can be your own boss, set your own hours and work from the comfort of your own home. Plus your whole online Internet business can be automated so it basically runs itself.
Internet marketing is totally flexible. You can adjust your workload to suit your own work habits. Internet marketing is scalable, once you have learned how to make your first dollar, it is only a simple matter of repeating and scaling up what you did to earn that dollar. Computers and the Internet makes it just as easy to handle a thousand sales as it is to handle one sale.
As Internet marketing becomes better known, it will gradually earn more and more respect. It will become a well recognized profession that many will aspire to and follow as a life long career. Mainly because Internet marketing will give you the freedom rarely seen in any other profession.
It offers you mobility, a high standard of living, and a working environment that can’t be beat. It gives you the freedom to follow your own interests and hobbies; all the while turning those interests into viable revenue streams that supports the lifestyle of your own choosing. When it is all said and done, earning a living just doesn’t get any better than this.
The author is a former teacher who now works full-time online operating numerous websites, including two sites on Internet marketing. For the latest web marketing tools try: Internet Marketing ToolsFor the lastest trade information in your own industry try: Free Industrial Magazine SubscriptionsCopyright © 2006 Titus Hoskins. This article may be freely distributed if this resource box stays attached.
Article Source: http://EzineArticles.com/?expert=Titus_Hoskins
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