Posted by Admin on December 19th, 2006 — Posted in Internet Marketing
by: Alex Nghiem
In the Internet marketing world, there are many misconceptions and outright lies. But the biggest secret is one that is so obvious that nobody wants to talk about or is even aware of. In this article, I share what I (and many world class marketers) consider to be the biggest “secret” in Internet marketing.
At this point, you’re probably wondering? “What’s the BIGGEST secret?”
Before I share this secret with you, let me share a common mistake committed by 99% of Internet marketers. Almost all Internet marketers I know can quote you their opt-in rate and spend hours, days, weeks and even months tweaking their landing pages to get the highest opt-in rate. This is accomplished by asking for as little customer information as possible and casting as wide a net as possible. This usually requires asking for only the first name and the primary email address.
In many industries, this results in optimizing for the wrong results. What do I mean by that?
I spend a lot of time in multiple industries other than Internet marketing (including real estate, art, etc.) and for a long time, I was focusing on increasing my opt-in rate but rarely closed any sales (my sales for my products and my clients’ products range from $997 to $25,000 per sale). When I thought about it, I realized that in all of these industries and especially at these price points, the sale is accomplished via the phone, not via the Web.
Thus, without realizing it, I wasn’t collecting all the necessary information for me to complete a sale (that is, I wasn’t asking for a phone number because I knew this would reduce my opt-in rate). Most of the “gurus” who are teaching list building don’t take into account industries that conduct business primarily offline and/or the fact that high-end products are not closed via email alone. Heck, I am not sure that any of them has ever tested their methods in offline businesses!
Now, I do a 2-step opt-in rate that allows me to have the highest opt-in rate on the first page and then ask for additional info (including the phone number and mailing address) on the “thank you” screen. This enables me to follow up via offline methods including postcards, direct mail and even telemarketing.
What does this have to do with the biggest secret in Internet marketing? Simple…the most valuable leads often require you to follow up using offline methods. However, this contradicts almost all list building techniques being taught, which almost always teach how to get the highest opt-in rate. In this case, I made more money by having a lower opt-in rate…but I got higher quality leads, which enable me to follow up via offline methods. Again, in many, many industries, the sales happen via the phone and in some cases via the fax and direct mail.
So, before you spend too much time focusing on optimizing your opt-in rate alone, think through the sales process and figure out what is the best way to close the sale and collect information for that to happen, even if it means a lower opt-in rate.
Now that you know the biggest secret in Internet marketing and the next time somebody brags about their 50% opt-in rate, you will know that he/she is probably optimizing on the wrong thing and leaving WAY too much money on the table.
To get regular notifications on high-end product creation secrets, visit http://www.backendcashmanuscript.com/fromarticles
=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*
** Attention Ezine Editors / Site Owners **
Feel free to reprint this article in its entirety in your ezine, blog, autoresponder or on your own site as long as you leave all links in place, do not modify the content and include our resource box as listed above.
If you use the material, please send us a note so we can take a look. Thanks.
© Blue Samba Publications – All Rights Reserved
http://www.backendcashmachine.com
No Comments »
Posted by Admin on December 18th, 2006 — Posted in Internet Marketing
by: P.V. Reymond
In the Internet Marketing there are many tools that you can use in order to build your business or increase your income, you can find lot of software, books, videos, but you have to know how to use them.
Before you begin to use them you need to have clear many things, but there is a tool maybe you don’t know well, and it is the most powerful tool that we all have, it is the mind.
Nothing can compete with your mind then you have to use it well. With your mind you’ll be able to control everything. Did you know that Yoga experts can stop the beats of the heart or to have a surgery without anesthesia? Maybe someone doesn’t believe it but it is true and in Internet Marketing is the same, If you are using your mind in the right way you’ll get good results and you’ll have a high percent to be successful.
In order to achieve your goals you need to be concentrated and have a clear vision of all the way you’ll have to travel. You have to create the conditions for a good concentration removing all marginal distractions possible and ignoring others.
It’s important to prepare a long term plan and divide it into levels and each level into a step by step process. Once you get level one you go to level two and so on. In all this system your mind plays a fundamental role because there is not software able to build your system, you are the only one that can build it, because you know what you want and where you want to go and this is the point, your mind is your guide it controls the whole process and it’s stronger than any other tool you can have.
The essential thing is to maintain an attitude of mental activity, and to avoid anything that will reduce this and make you passive. Thinking and applying systematically will help you to grow, you’ll discover the power of your mind. Train your mind.
Don’t be afraid to make a mistake. Remember nobody learns from the mistakes of the others, you have to try and believe in you. Such fears should be put at rest. You only have to think, think and think and in this way you’ll learn how to act and how to do everything right.
It’s obvious that you’ll have to face some problems traveling for your road, then your mind will come to help you and you’ll find the solution in a short period of time. A powerful mind accomplishes results in the shortest time and with least waste motion.
In order to be successful in Internet Marketing you have to focus your niche and to pay close attention to it. Ask yourself, what am I looking for? Keep it in the background of your mind and search for the answer. Knowing everything about you and about what you want, will help you to develop your business.
Keep your mind free, keep a sharp lookout, at every point, to see that you build into the foundation only those materials and that workmanship which will support a masterly structure.
Everyone has difficulty in the concentration of attention, workers in business and industry, students and even professors, complain of the same difficulty. Attention seems in some way to be at the very core of mental activity.Therefore paying attention to your niche and working only in this direction is crucial.
Using your mind as a tool is the most effective factor to be successful.
This is a “Shareware” Article
(what’s that? read on…)
This article is shareware. Give this article away for free on your site, or include it as part of any paid package as long as the entire article is leftintact including this notice.
This is a “Shareware” Article
(what’s that? read on…)
This article is shareware. Give this article away for free on your site, or include it as part of any paid package as long as the entire article is left intact including this notice.
Copyright © 2006 PV Reymond.
About The Author
P.V. Reymond is a marketer that built his business alone. He was growing inside the crowd, studying and learning how big marketers treat their customers, and how customers want to be treated. He came out from the crowd to teach people the whole process in how to build a profitable Internet Business with his Free Internet Marketing Education. If you are not making money online or you want to increase your income, then you should visit his site http://www.pvreymond.com
No Comments »
All Rights Reserved