The Importance of Creating Your Online Profile

Posted by Admin on December 9th, 2006 — Posted in Promotion

By: Jullieanne Matheson

We see it all the time. You find, what you believe, is the perfect product or opportunity to promote to the masses. The first thing on your mind is to get the word out as quickly as possible. The problem is, you may be jumping the gun and the response to your campaign might not be what you expected.

When you have the perfect product or opportunity, take the time to sit back and analyze how you can reach your full potential with it. I’m not just talking about the quick bucks you will be expecting, I’m thinking more like the long term, residual income, and your profile. You may be thinking, “What does my profile have to do with anything?” Ok, fair enough, let me ask you this… Where do you want to go online? You are marketing on the internet, surely you are hoping that just some day you can quit your day job and do this full time right? Most people will say “Of course!”

Preparing your long term objective will take time and in many cases you will be learning so much along the way. Online marketing is a non-stop learning adventure and, over time, you learn an abundance of information while adding credibility to your profile.

The first step you should take before promoting anything, is to have your own website and the must-have opt-in list. I know, you’ve heard it a million times – the money is in the list. Well, while I don’t dissagree with that statement, it’s part of your profile. You are creating a database of people who opt to receive information from you and that builds trust, which equals increased income. Ok, I could go on and on about the importance of your own ezine or newsletter, but that would be a whole new article or two or three or four!

When you think about the product or opportunity you wish to promote, you will want to give your prospects more incentive to purchase from you. You can easily do this by making your product or opportunity the “second page” of your marketing plan. What I mean by the “second page” is something like a “one time offer”. The “one time offer” is what your prospects will see after your initial landing page. Your landing page is the page you create which offers something for free.

On the page where you are offering “freebies”, you could have an opt-in form which you can make a requirement in order to receive the free products. Once the reader opts in to your list, then you could have the autoresponder re-direct them to your “one time offer” page. The prospect will then either purchase the product, or click a link to let the offer go and just get the freebies you offered in the beginning.

I know you are thinking that the point is to make the sale. However, you just got that prospect on your mailing list! So, this person will have more time to get to know you and your recommendations. Either way you win!

Once you are set up with your website, your email list and your marketing plan, you are well on your way to creating your online profile and increasing your income – for the long term.
About the AuthorJullieanne Matheson – Online Since ‘99. Founder of Ezines-R-Us Directory http://www.ezines-r-us.com & Publisher of News from Jules Marketing Ezine. Learn to market like a pro and stop losing affiliate commisions: http://www.newsfromjules.com/recommends.html

No Comments »

How Google Video Search Engine can Solve 2 Major Website owner’s Problems

Posted by Admin on December 8th, 2006 — Posted in Promotion

By: Jeff Davis

What is the solution to #1. Getting your site indexed in Google, and #2. Generating quality traffic to your website?

Answer: Use the awesome power of video.

When Google bought out YouTube for 1.67 Billion dollars, it was the shot heard round the world. Now I don’t know if you realize it or not %70 of the USA has broad band access, and that is just the US, not to mention the rest of the world.

I have been researching this heavily, and burning alot of midnight oil, and what I found out, is that when Google bought YouTube, YouTube was forced to dump half of it’s content, due to liscening issues. I was dumbfounded. They paid out 1.67 million for half the content. Why would they do this? Simple. They knew the speed at which it would automaticaly regenerate itself. The beautiful thing is, they don’t have to lift a finger, the public will regenerate that content and more, now that it is a part of the mighty Google.

This is revolutionary, in the fact that video has morphed, or combined with social bookmarking sites, and YouTube and Google Video beta, get tremendous loads of traffic. The third site is Revver, which although not as famous as the other two, still is very poplular and recieves a large amount of traffic.

What does this mean for you, the aspiring marketer?

This means, that if YOU create your own infomercials, right now, and get them loaded to these high traffic sites, loaded with the right keywords in the title and description box, there is a good chance that you will be indexed very quickly.

Google is like a Content Dracula, they love quality, people generated content. Google Video, is a search engine that does nothing but search for videos, 24 hours a day.

This is a quantum leap forward for webprenuers that are just starting out.

Why? It solves two huge problems that we face everyday as business owners. #1. How do you get your site indexed in the major search engines? and #2. How do you drive targeted traffic to your website?

The great thing is, that you can create power point presentations, or screen capture videos, narrate them in your own voice, and viola! You’ve just made an infomercial, and you didn’t even have to own a webcam.

This solves 2 other problems, Fear of video “freezeup” and lack of equipment, such as a video camera, or a Sony camera capable of mp4 video capture, or a webcam.

My favorite tool for this job is Camtasia. It has a feature that I just love, and that is when you use .swf as your medium, you can re-direct the viewer to your sales page, automaticaly. This is fantastic, because it empowers you to “steer” the viewer instantaneously to the sales page, while they are still in the “mindframe” to buy.

So, fellow marketers who are struggling to generate traffic, and get your site indexed, so you can make some money to support your family, your mission, should you choose to accept it, is give Google what they want, be sincere, be yourself, and simply recommend your site to the viewer.
About the AuthorJeff Davis has “expert status” at ezinearticles.com and is featured on articlecity.com Jeff Davis CEO http://www.how-to-make-money-with-your-web-site.co

No Comments »