Useful Little Tips And Tricks To Rank Better On Search Engines And To Attract Qualified Traffic

Posted by Admin on December 30th, 2006 — Posted in Search Engines

By Mate Kaszas

The First in the row will be Article directories:

If you write your own articles then why not post them to these directories? If they hold real value, someone will surely pick them up and will publish it on his or her site or blog. The trick is that he or she must implement a link to your site to publish your article. Is her website gets lots of visitors they will surely visit your site too, and not just that, because you’ve just increased your link popularity! Trust me on this. If you do this right you will get your reward!

My favourite directories: http://www.ezinearticles.com http://www.goarticles.com

Advertising in forums is our next topic.

You have to be careful with this. Not all forum admins let advertisments in their forum, so be sure to read the forum rules before advertising. I suggest you look for forums in your particular topic, where signitures are allowed, and you can put you ad in there without braking the rules. This can give very qualified traffic especially if you post valuable messages in the forum. If the forum admin states clearly among the rules that advertisments are not allowed you still can make profit! Here is what you should do in this case: Join the forum. Make a few interesting posts about the topic. Be helpful, and get to know few people there. Build relationships! After a while e-mail the forum admin that you have a blog or a website which has valuable info for the forum members. Ask him to check it out, and if he too finds it valuable then ask him to send your url to the forum members. This is the case when good communication skills comes in handy. If he likes your site you can even build a Joint Venture, a long term partnership /not what you think :-) /with him. For example you exchange links with each other. Why not? It is a win-win situation!

Banner advertising is the last topic I will cover today.

Few years ago this kind of advertisment was a killer, but nowdays it is becoming more and more tricky to do this right. Lots of sites offer services in this area but do not fall for them! Banner ads can still be profitable today. Since you already checked out the sites which are discussing similar topics to yours, then these are the sites you should focus on. You can exchange banners with them or you can buy banner impressions. It is time to think differently about your competition! The way you should design your banners are simple and logical. The more eyecatching they are the more clicks you will get. A few simple rules:

- Make them playful (the visitor would be able to shoot a running rabbit or something like this)

- Make them stand out (Do not design just one banner! Make at least 4! Make sure that they will stand out from the that site’s environment where you will advertise!)

-Create different banner sizes

-Make them funny but at the same time serious

If you can’t create a banner then you can hire someone to do it for you on elance.com

Thats it for today. I hope you enjoyed this article!

Mate Kaszas - EzineArticles Expert Author

SEO – How Search Engine Spiders Work

Posted by Admin on December 23rd, 2006 — Posted in Search Engines

By: Christopher Angus

A search engine spider is actually just a server based software application that is designed to compile and maintain search engine databases. They are also known as robots. These applications were nicknamed spiders because they craw the “web” looking for information to add to the search engine’s database.

In theory a search engine spider does it s job by following networks of links to find and then grab information from your web site pages. Each search engine (such as Google, Excite, Alta Vista, Lycos etc.) has its own criteria for how it spiders information. This criterion is put together into a specific algorithm that helps the search engine determine where your site fits in its ranking system. The problem of second guessing search engine spiders is that they are always changing the requirements of this algorithm so web masters are always second guessing how to get their URLs listed in the top web site positions. Also the different search engines have different criteria for how they rank information and might have to do with their database’s needs. One search engine may rank your site in terms of its content and yet another may be more interested in the number of links you have and yet another may be interested in how many hits you are getting.

In theory a search engine spider could do any one of several things when it visits your web page. Some spiders simply confirm the existence of the page without indexing it. Some spiders index the page content. Yet others will identify all of the hyperlinks you have on a page to other web resources and also other pages on your site. A spider may visit your pages once or it may visit it several times.

One of the latest trends is to keep your index pages lively by adding up to 50 to 70 new bytes of information regularly. This is because the Alta Vista pages love fresh content. This is what makes SEO techniques so interesting to follow. The rules change along with the changing needs of the spiders.

About the AuthorChris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com

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