Posted by Admin on October 29th, 2007 — Posted in SEO
By John Doetsch
Optimizing search engine results helps to improve online marketing exposure.
Dynamic and impactful SEO articles help to ensure your site is positioned most strongly on critical search engine results. Developing an online strategy designed to maximize your website�s popularity will both drive increased traffic and, hopefully, sales for your internet business. SEO articles, then, are valuable tools for improving web site productivity, and should be included on all business web sites.
The acronym of �SEO� stands for �search engine optimization,� and SEO articles are web site content pieces written to increase a site�s overall popularity within important online directories such as Google, Yahoo or MSN. The most successful SEO articles are written according to a specific formula or format, which is designed to attract search engine attention, while also maintaining a sense of originality and purpose.
Keyword rich content is the primary element of SEO articles. Keywords are the words or phrases that an Internet searcher types into a search engine. Keyword rich content, then, makes use of a specific set of words or a particular phrase that is designed to prime website searches. Generally, this type of content article is only a few hundreds words long. However, the more critical component of these pieces is actually the density with which a keyword phrase is used. �Density� refers to the percent of words in a keyword article devoted to the keyword phrase. For example, if �soda� was a keyword phrase for your cola company and you published a 100 word article using the word �soda� 3 times, your article is said to have a keyword density of 3%.
However, it is important to remember that keyword rich content is not the only element of SEO articles. In order for SEO articles to maximize their business impact, they must be interesting, useful and well written. One of the most common mistakes in writing SEO articles is to forsake quality for basic keyword repetition. Most major search engines deem articles with keyword densities of fewer than 5% as a legitimate, informative article. Therefore, online marketers should not publish an article that simply repeats the keyword phrase a gratuitous number of times. With the sophisticated filters now used by search engines, articles that are written in this format can actually be considered akin to spam and may, in fact, actually lower your website�s popularity.
Regardless of the keyword phrases used, however, your website�s content is, practically speaking, an important gauge that potential customers use when measuring your site�s legitimacy; it serves as a client�s first impression. Therefore, any copy published online through keyword articles, should be designed not only for attracting search engine attention, but also for providing useful information to the greatest number of people� a quality, like any successful marketing tactic, that is essential to your bottom line, as well.
Using quality SEO articles can, in addition to boosting your search engine ranking, improve the all over tone and feel of your web site. Interesting content may encourage readers to spend more time on your site, rather than just briefly scanning the page for a few seconds before moving on to the next search engine result. Indeed, SEO articles that provide real information or advice in the form of tips, useful product related news, and other relevant information provides you with the opportunity to impress your potential customer with the quality of knowledge you bring to your business.
SEO articles that are skillfully written and targeted specifically towards the products and services featured on your business web site can prove to be an invaluable part of a comprehensive marketing strategy. In addition to improving your site�s search engine ranking, SEO articles can also infuse customers with confidence about and trust in your online operation. Engaging in search engine optimized articles is, therefore, a critical component for both your company and your clients.
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Posted by Admin on October 21st, 2007 — Posted in SEO
by Bill Woosley
Submitting to Website directories is an essential part of a balanced SEO strategy. However, there are a lot of people submitting their Websites only to find their requests denied. Yes, I am one of the critics as I am the owner of the VMOptions Web Directory. And I will explain to you how to avoid the most common mistakes in directory submissions. My goal is to help you become more effective and efficient in your directory submission process.
Now don’t take it personal when I decline your submissions. I certainly don’t take it personal when I receive MFA (Made for Ad) submissions. Now that we are ok with each other, let’s look at some tips that will help you get listed not only at the VMOptions Web Directory, but at other directories as well.
Is Your Website Complete?
During the review process, Web directory owners focus on reasons for rejecting a submission. All the good your Website has to offer can be negated by under construction pages, dead links, page errors, and poor design quality and/or appearance. These issues should be resolved prior to submitting any Website for a review.
Limit the Ads
Many directory owners frown on Websites that appear to be made strictly for ad revenue. As a rule of thumb, I normally always accept one ad block. If two ad blocks appear on the main page of the Website, then it becomes more difficult for me to approve the ad. Once I see three or more ad blocks, the submission is likely to be rejected.
Submit Efficiently
Entering your data manually can be a time consuming process. Fortunately there is software that will help you do this with one or two clicks. In fact, some of the software is free to use for a single Website. More information about free software to improve your submission speeds can be found on our free directory list page (http://www.vmoptions.com/directory-list.php). Using such software can substantially improve your submission speeds.
Get a List
Finding directories to submit your Website to can also be very time consuming. Some software solutions provide an internal list of Website directories. Also, there are Website directory lists available on the Internet. Regardless, it is important to be organized and to have a list in hand before submitting. Otherwise, you will find yourself submitting to directories that you already submitted to.
Submit to Newer Directories
Many well established directories can take months to review your Website. Additionally, these established directories tend to have higher listing standards then new directories. If your goal is to build backlinks as quickly as possible, then you must focus on new directories. These directory owners are eager to review and list your Website so that the content of their directory will grow. For this reason we have our own free directory list available for your use. Simply visit http://www.vmoptions.com/directory-list.php for more information. This list contains mostly new and recently discovered directories that truly want your free listings.
Your Submission Information
When you complete a submission form, make sure the title is not stuffed with keywords. Not only do directory owners frown upon this, but so do the search engines. Use a title that is a variant of your targeted keyword(s). Also, make sure that you write a long description for your Website. If your description is long enough, it is quite possible that the search engines will rank your detail page. And by all means, use a valid E-mail address! I can’t tell you how many submissions I declined because the submitter did not use a valid E-mail address.
Vary Your Submission Information
There are thousands of Web directories available to submit to. During your submission process you should routinely change your title and description. As noted above, use variants of your targeted keyword(s). In the long run, this will not only look like a more natural linking pattern to the search engines, but will help you rank for a variety of keywords.
Submit to the Proper Category
This is very important and probably the main reason why I reject submissions at my directory. Most directory owners receive many submissions per day. To re-categorize submissions is simply too time consuming. By spending the time to choose the correct category to submit under, you will have greatly increased your chances of getting listed.
Submitting to Web directories is a time consuming and continual process. Using the tips outlined above, in most cases, should improve the number of successful submission reviews you receive.
About the Author Bill Woosley is the owner of the VMOptions Web Directory (http://www.vmoptions.com).
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