SEO – How To Think Like Your Customers To Find Key Word

Posted by Admin on December 25th, 2006 — Posted in SEO

By: Christopher Angus

You can use a thesaurus (either online or offline) to come up with keywords for your search optimization efforts or you can think like your customers. Your first step to thinking like your customers is to write out a short description of your business for your own use. Come up with a two-line description and then a way of describing it in less than five words. These are phrases that will come in handy for you later no whether you are using Adsense, submitting descriptions of article directories or entering descriptive phrases into URL submission programs. A good web based thesaurus is Roget’s Internet Thesaurus.

When writing the two descriptions of your business as described above be sure to include a concise description of what exactly it is you do. Think of exactly what it is that makes your business unique or different in its objectives than your competition and include those words and phrases. Then expand that list to include one to five word descriptions of everything that you do or sell on your website. This is an incredibly effective way to create keyword combinations that can drive targeted traffic (meaning traffic that is looking to buy, not just window shop).

Another tip is put quotes around the keywords that you find. This is because putting quotes around the term tells the search engine that you are interested in that exact term. This is good because many search engines are searching for content that seems specific. It is a linguistic way of telling the search engines that your information, product or service is about exclusivity.

You should also not neglect to use misspelled keywords in some of your phrases. For instance if you are selling jewelry, common misspellings are jewellery, jewlry and others. Throwing a few spelling mistakes into the mix can definitely help direct people to your web pages as well. If you are a good actor, then you will have no problem coming up with winning keywords for your site. Simply come up with the lowest common denominator by including words that are commonly used and you will see visits to your web pages climb in numbers exponentially!

About the AuthorChris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com

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SEO – Why Use Niche Language?

Posted by Admin on December 24th, 2006 — Posted in SEO

By: Christopher Angus

Niche language is a buzzword you will often see tossed about by experts in SEO (search engine optimization. All niche language is are the terms and phrases in that are most commonly used by people when they type what they are looking for into a search engine. These are exactly the keywords and phrases that you need to incorporate into your blogs, web pages, index titles and in context and out of context titles (descriptions for the search engines) to increase business.

Niche language is important as it is noted and collected by the search engine spiders that play such an important part in determining your search page rankings. The more rich with niche keywords your online copy is to the search engine spiders, the more likely you will be indexed and the more likely people are to find you (which of course increases your sales.)

Employing niche language doesn’t have to be as technical as it sounds. Sure you can buy lots of e-books, e-courses and programs around the subject but nothing works as well as your intuition and plain ordinary common sense when it comes to determining what your customers are looking for when they type search phrases into a popular engine like Google. You might need to learn a bit about html and where to take a gander at popular keywords as is available on the overture inventory keyword site. It means knowing how to phrase things so that computers understand the language of what it is you are trying to convey or sell and combine that knowledge of what linguistics that your customers are likely to use when they go searching for things on the Internet.

Sometimes coming up with niche language is so specialized, as would be the case with skateboarding, and has so much lingo that there is nobody more expert in the world than someone who actually uses the product. This in fact is one of the best ways to research niche language – get the lingo down from a true consumer even if (as is the case with skateboarder) the user is only ten years old!

About the AuthorChristopher Angus is a SEO and website promoter, he can be contacted at Chris(at)brilliantseo.com

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